about us

Premium CFO and bookkeeping services for startups, small businesses and content creators

Spend less money on taxes and more time celebrating your business growth.

Love making deposits but hate tracking expenses? You're in the right place.

I'm Azja Stanton

FOUNDER & Sr. Financial Strategist

And it’s okay if you hate dealing with the numbers in your business, because that’s what I’m here for.

Some of my favorite things are:

  • Helping my clients stay organized and up-to-date on their biz finances, so that they’re ready during tax time
  • Saving my clients more money by making sure that they don’t miss any relevant deductions
  • Teaching entrepreneurs about biz finances in ways that are doable and easy-to-understand

and most of all

I love helping clients get strategic so that they can earn more revenue while spending less on their business operations.

In fact, in my work as a financial consultant for a major national bank, I helped them save

over $8.4 million

in operations expenses, over the course of one year alone.

And I want to help your business benefit from that same
enterprise-level financial strategy.

But I wasn't always good with money...

See this car?

Looks nice, right? 👀

It was a HUGE mistake. The moment I started making money as an adult, I went right out and bought that shiny new Camaro right off the showroom floor. I couldn’t wait to flex on my friends.

But it didn’t take long for the shine to wear off, and I quickly realized that the flex wasn’t worth the significant monthly expense I’d just taken on.

Worse still, I ended up getting a job at a Big 4 finance bank and moving to New York, where I didn’t even need the car. So I left the car back home with my parents.

Now I was living in New York making six-figures, but between rent, food, going out, train tickets, Ubers and paying for a car in another state, all the the money I was making was going up like smoke.

Meanwhile, I was handling the finances for multi-million dollar deals and was able to save the bank over $8 million in my first year.

Why couldn’t I do the same for myself?

Something had to change.

I started reading about money management, tested out different strategies and after a year of focusing on my finances, I paid off a huge chunk of that car and was able to start saving money. It also was the beginning of my mission to build wealth.

Now I help bring big business strategy to

Small Businesses & Content Creators

Working at a Big 4 bank taught me how to leverage the same strategies that Fortune 500 businesses use to boost your business’s bottom line, by tracking deductions, reducing expenses, and increasing revenue.

Learning about money management and finding strategies that worked taught me how to break down financial concepts so that they’re easy to understand and implement, so you can make the right choices for your business.

I love helping startups and small businesses grow, but my work with content creators means that I understand the nature and timing of sponsorships and I’m always up-to-date on which content creation expenses are tax-deductible

(Hint: It’s more than you might think.)

Our Commitment to Our Clients


We’re committed to the utmost in professionalism and discretion when it comes to your financial data.


You’ll recieve regular updates and you’ll always be able to reach us with any questions or concerns


We’re leaving no stone unturned when it comes to your expenses and deductions.


We keep it simple so you never have anxiety around doing or understanding your biz finances again. 

Ready to work together?

Whether you’re trying to figure out how to do it yourself or ready to get it all off your plate, there’s an option available for you below.


The DIY Bookkeeping Bundle

All the templates and tutorials you need to set your business finances up for growth.

For Wealth Builders

Strategic Tax Planning

Get a personalized plan to help you protect your assets, minimize your tax liability and build wealth for the long term.

For Content Creators & Small Biz

CFO & Tax Services

A premium monthly bookkeeping & CFO services retainer program designed to help influencers, content creators, and small business owners.

For Startups

Fractional CFO Services

Enterprise-level financial strategy and expertise designed to help founders grow and fundraise, so they can get back to focusing on product-market fit.

Not sure where to start?

Take the Financially Blessed or Stressed quiz and find out what you need next when it comes to your biz finances.